Legacy Wine & Spirits International Ltd.
Wine Merchants, Importers, Marketers, Distributors and Store Keepers
Legacy Wine and Spirits International Ltd. (Legacy) is a publicly listed company trading in the United States (OTCBB: LWSP). The Company is in the business of importing bottled wines from around the world for the purpose of wholesale and retail distribution throughout China, in particular through the Company's corporately owned stylish outlet showroom and wine tasting facility.
Legacy offers select wines and spirits from choice regions around the world, initially North America, Italy and France and at a later date, South Africa and South America. Each wine maker Legacy chooses to represent has a unique history, identity and style of their own, yet all are united in the pursuit of superior quality. The Company's selection of wines will help to build a diverse and balanced portfolio that is constantly being refined to offer the best possible products to our customers whether they're retail, wholesale or corporate clients.
The Legacy team is comprised of experienced and knowledgeable individuals from around the globe whom are responsible for:
1. Sourcing unique wineries to supply that special wine to be part of the Legacy collection.
2. Developing marketing channels and educating current and future consumers of our products.
3. The daily operations of the Company's outlet/showroom located in TEDA, Tianjin, a second tier city just outside of Beijing.
Operational and Marketing Strategy
Legacy plans to develop its wholesale, retail and corporate client marketing base through its 2000 sq/ft outlet/showroom and tasting lounge in TEDA, Tianjin. The Company's goal is to establish powerful brand recognition among middle class consumers, which compromise the majority of China's population.
The Company has developed the Legacy Loyalty Program, a reward system geared exclusively towards the Legacy Wine Club membership which will allow members to attend exclusive corporate events, new product launches and tastings as well as receive special member pricing on select featured wines.
The first four outlet/showroom stores will be corporately owned and operated by Legacy and used as a testing ground for the release of new products and for the implementation of innovative marketing concepts.
Our Franchise "Legacy Signature Retail Store" Model
After the initial four corporately owned outlet/showroom stores have been established, new boutique-style retail stores called "Legacy Signature Stores" will be launched on a franchised basis and will be individually owned and operated or optionally managed by Legacy.
The structured design featuring elegant store aesthetics, maximized for high volume sales and storage with Point-of-Purchase displays, also featuring a private bar-style tasting area. Locations will be in high density areas, with protected territories. By establishing well-designed boutique-style stores, Legacy will be able to attract customers seeking quality imported wines and spirits at an affordable price while effectively promoting its own brand image.
In addition to the Legacy outlet/showroom and signature retail stores, market penetration will be focused on direct promotion and distribution via strategic alliances with select wholesalers, retailers, restaurant owners and specialty store chains. Through the formation of these strategic alliances with major players in the various distribution channels, Legacy will have a strong network to efficiently deliver their products to market. Legacy also plans to institute a taste-test Consumer Acceptance Program through the focus groups selected from restaurant, bar and hotel industries in an effort to broaden and promote its brand awareness.
35 South Ocean Avenue
Patchogue, NY, 11772
Toll Free: 1 888 488 6882
Fax: 1 888 265 0498
Tianjin: 2 - 51, No. 11 Hongda Street, TEDA, Tianjin, China
Beijing: 8c12, ChangYin Plaza, Yongding Road, Beijing, China
Issued and Outstanding: